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Small Business Advice

Small Business Advice

Introduction to Youtility (Interview with Jay Baer)

Martin Shervington interviews Jay Baer on his Best Selling Book Utility.

Youtility is an excellent rethink of the traditional marketing model and is the concept that businesses who want to be successful in 2014 and beyond must embrace. – Lawrence Stone

Youtility

A New York Times Best Seller

The difference between helping and selling is just two letters. But those two letters are critically important to your company’s success.

You’re not competing for attention only against other, similar products. You’re competing for attention against everything. To win in this hyper-competitive environment, you must ask “How can we help?”

If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. This is Youtility.

Includes interviews with dozens of companies practicing Youtility, and provides 6 blueprints for building Youtility in your company.

About Lawrence Stone

Digital Media Consultant, Mad Scientist/Entrepreneur, & Founder of Superior Impact, Inc.

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