Superior Impact ::: Digital Marketing Advisors

Small Business Advice

Small Business Advice

What are the most popular Banner Ad sizes?

What are the most popular Banner Ad sizes?

We have listed the most popular ad sizes below. However, IAB haas a great site to reference what standard banner ad sizes you can use.  The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States.

300 Pixels in Width / 250 Pixels in Height

160 Pixels in Width / 600 Pixels in Height


Leaderboard: 728 Pixels in Width / 90 Pixels in Height

About Lawrence Stone

Digital Media Consultant, Mad Scientist/Entrepreneur, & Founder of Superior Impact, Inc.

Posted in: Display

Leave a Comment: (3) →
  • Robert Reynard

    A couple of your example ads are off on their dimensions. The “250 x 300” should be “300 x 250” and the “28 x 90” should be “728 x 90”. Just wanted to let you know because that confused me for a second.

  • superiorimpact

    Thanks Rob. I corrected it.

  • Dashba

    Our site will provide ad dimensions of a very different kind, which is sure to make marketing teams very excited.